Branding, Creative Strategy, Art Direction, Concept Development
Lehigh Valley Auto Show
Driving engagement through experience.
A multi-channel campaign designed to increase attendance, unify brand presence, and extend the experience from promotion to the show floor.
Creative direction focused on building a cohesive system that connected pre-event marketing with the on-site environment. The goal was not just to promote the show, but to shape how it was experienced from the first impression through in-person interaction.
“A unified visual system was applied across digital, social, and environmental touchpoints, creating consistency across more than 34 automotive brands and 140,000+ square feet of space.”The approach centered on a simple idea: people don’t just want to see cars—they want to experience them. Positioning the show as immersive and hands-on allowed the creative to emphasize exploration, discovery, and the connection between innovation and everyday life.
“The campaign delivered strong engagement and measurable impact, including 60,751 attendees, 62% purchase influence, 66% interest in new technology, and an average of 3.0 hours spent on site.”Art Direction, Concept Development, Creative Strategy, Campaign Leadership
Art Direction, Concept Development, Creative Strategy, Campaign Leadership
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